The significant benefit of Waffle is its an opportunity to build a brand for former, current, and future athletes. This platform shines a light on the importance of documenting your story. Athletes have the opportunity to share having a front-row seat. From high school to professionals, athletes can document their story in a way that's unique to them…. And own their content.
For anyone who has experienced a tug of war between meeting the demands of two separate roles, such as completing a powerpoint before the deadline at work causing you to work long hours and being “parent of the year” by attending all of the conference games in the same time period. It can get pretty complicated, doesn’t it?